01 / FACE
Face Brushes
Foundation, powder, blush, contour and kabuki brush shapes. Specify head profile, fibre and density for your formulas, coverage and blending needs.
Explore face brushes →
HEXUE BEAUTY · OEM & ODM
Custom brushes, built for your brand.
From your first brief to a sample approved for production.
OEM brand programsODM brush developmentQC before shipment
EST. 2010 MADE FOR YOUR BRAND
COLOR COSMETICSPRIVATE LABELECOMMERCEGIFT SETS
6,000+Best-selling styles
24hDesign mock-up
3–7 daysSample development
7 daysDispatch
01 / Product collections
Makeup brushes for beauty brands.
All categories →Browse by brush function and collection. Each category leads to the bristle, ferrule, handle and packaging options behind it, for wholesale, private label and custom development enquiries.
02 / EYE
Eye Brushes
Eyeshadow, blending, crease, liner and detail brushes. Choose head size, taper and density for precise placement and soft edges.
Explore eye brushes →
03 / LIP & BROW
Lip & Brow Brushes
Lip, eyebrow and angled brow brushes for precise definition. Specify tip firmness, ferrule size and handle length.
Explore lip & brow brushes →
04 / SPECIALTY
Specialty Brushes
Concealer, fan, angled and dual-ended makeup brushes for gaps beyond your core range.
Explore specialty brushes →
05 / SETS
Makeup Brush Sets
Face, eye, professional, travel and gift makeup brush sets planned by routine, piece count, price and packaging.
Explore makeup brush sets →
06 / PRIVATE LABEL
Custom Makeup Brushes
Develop custom makeup brushes by specifying head shape, fibre, ferrule, handle, logo technique and retail packaging.
Explore custom makeup brushes →
07 / BODY
Body Brushes
Body powder and complexion brushes for broad, even application. Confirm brush shape and material for the intended use.
Explore body brushes →
08 / SPONGES
Makeup Sponges & Beauty Blenders
Private label makeup sponges and beauty blenders, specified by shape, size, colour and retail packaging.
Explore makeup sponges & beauty blenders →02 / OEM & ODM customization
Build your custom brush program.
Custom options →Four parts, each specified per project rather than picked from a fixed catalogue. Send a reference brush or a drawing and we build the head, ferrule, handle and packaging to it.
01
Bristle head
Fibre type, shape, colour and density chosen against the product and its price position.
Synthetic fibreTwo-toneCustom shapePantone match
02
Ferrule
Material, finish and branding treatment, including the crimp detail that carries the look.
AluminiumGold / silverBrushedLaser engraving
03
Handle
Shape, material, colour and surface finish, balanced against the weight of the head.
WoodPlasticCustom colourGradient finish
04
Packaging
Retail packaging coordinated with your brand identity, quoted with the brushes.
Paper boxPlastic boxGift boxCustom insert
03 / Production process
Ten steps, from fibre to finished brush.
Watch the process ↗From weighing fibre to final packing, each stage follows the approved brush specification.
Read all ten production steps
01
Weigh the fibre
Fibre is weighed per head so density repeats from brush to brush.
02
Form the head
The weighed bundle is shaped into the head form that brush needs.
03
Finalise the shape
The head is trimmed and rounded to the profile on the drawing.
04
Seat the ferrule
The head goes into the ferrule at the depth the shape requires.
05
Comb and trim
Loose filaments are combed out and the face of the head is levelled.
06
Measure
Head length and diameter are checked with a caliper against the sample.
07
Press and glue
Ferrule and head are pressed as one unit, then glued.
08
Fit the handle
The handle is glued to the ferrule and set square to the head.
09
Clean and check
Finished brushes are cleaned and checked by hand before packing.
10
Pack
Bundled, bagged and cartoned to the packing instruction.
04 / Inside our factory
Meet HEXUE Beauty.
About HEXUE →Company introduction film · Henan Hexue Industry, brush development since 2010.
From concept to production
Fibre selection, head shaping, ferrule crimping, handle finishing and packing run as one sequence. The sample you approve is the standard the production run is held to.
- Product and customisation discussion
- Material selection and sample confirmation
- Production coordination and quality checks
- Packaging review and shipment preparation
03 / From brief to shipment
A clear sequence for every order.
Explore OEM & ODM ↗
01
Brief & specification
Confirm product use, target market, quantity, fibre, brush shape, ferrule, handle, logo and packaging requirements.
02
Sample & approval
Review a sample against the written specification and agree the approved reference before production.
03
Production & inspection
Follow the approved sample through assembly, finishing and finished-product checks.
04
Packing & shipment
Prepare the confirmed retail or bulk packaging and shipment plan for the order.
FAQ
Ask us anything
What information should I share to prepare a quote?
Share a brush type or reference, quantity, target market and packaging needs. We can help clarify the rest.
Can I customize the brushes?
Yes. Brush shape, fibre, ferrule, handle, logo and packaging can be specified for your project.
What is the minimum order quantity?
Wood-handle brush sets: 1,000 sets. Plastic-handle brush sets: 5,000 sets. Confirm the final quantity basis for your selected styles and configuration.
Can I request a sample before production?
Yes. The sample is reviewed against the agreed product details, and the approved sample becomes the production reference.
What packaging options can I choose?
Options include pouches, cases and boxes. The final choice is confirmed with the brush assortment and your project requirements.
06 / Knowledge & resources
Makeup brush buying guides.
All guides →DevelopmentOEM vs ODM makeup brushes: which model fits your brand?
Choose a development route around what your team has defined and where it needs supplier input.
Read the guide →ProcurementMakeup brush RFQ checklist for beauty brand buyers
A practical brief helps procurement teams compare like-for-like quotations and identify open decisions before sampling.
Read the guide →Buying guideHow to choose makeup brush bristles
Bristle selection is the first decision that changes both the feel of a brush and its price position. Here is the order to think about it in.
Read the guide →OEM / ODMHow to plan a makeup brush set for your first launch
Most first sets fail on scope, not on the brushes. A smaller, better-defined set sells through and reorders; a large one sits in the warehouse.
Read the guide →QualityHow to check a makeup brush sample properly
A sample is not approved because it looks right. These are the checks that decide whether a run will match it.
Read the guide →Show more guides
PackagingMakeup brush packaging brief: artwork and fit checklist
A practical handoff checklist for brush fit, artwork, packaging components and sample approval.
Read the guide →ManufacturingHow Are Makeup Brushes Made? A Step-by-Step Manufacturing Guide
Follow the main steps in makeup brush manufacturing, and see which specifications a beauty brand should approve before production.
Read the guide →SourcingMakeup Brush MOQ Explained: Styles, Colors and Sets | HEXUE
A practical guide to the quantity basis behind a makeup brush MOQ, with a hypothetical set example and supplier questions.
Read the guide →Product planningMakeup Brush Types and Uses: A Buyer’s Guide | HEXUE
A product-development guide to brush names, intended applications and the details to confirm when building a makeup brush range.
Read the guide →
07 / Request a quote
Have a brush project in mind?
Tell us your brush type, target market and launch timeline. We will reply with a clear OEM/ODM next step.
08 / Inside HEXUE
Henan Hexue Industry Co., Ltd.
As a makeup brush manufacturer and cosmetic brush supplier, HEXUE supports beauty brands, private label teams and product buyers.
Take a look inside the factory ↗
QUALITY CONTROL
Review the checks behind each order.
See how brush materials, construction, finishing and packing are reviewed against the agreed product specification.
Quality control ↗
Brush collections ↗
Production details ↗
CUSTOM OPTIONS
Make the details your own.
Explore brush fibres, shapes, ferrules, handles, logo finishes and packaging for your private label project.
Explore custom options ↗
From brush head to finished range ↗